It is no secret that the most of amateur and professional anglers have not basic knowledge on fish behaviour, an area of fish vital functions that is studied by ethology. On the other hand, the most of ethologists do not know that an area of artificial fishing lures is the most extensive area of scientific, design and applied activity of human, where the numerous artificial stimuli are used.

The book "Fishing: an ethological approach” takes an intermediate position between these  extremes. The following main directions are developed in the book offered to your attention.

Elaborating the newest artificial, seminatural and natural lures, baits, groundbaits and attractants is the first direction. In the framework of this direction, you will know, for example, about the most strong  feeding attractants that can include up to 100 ingredients plus infochemicals, cannot be repeated artificially and knock down any other attractants, or about the most strong fish aggregators that allow to attract thousands of small baitfish and, in turn, tens of predatory fish.

The second direction is connected with the verification of new and available commercial lures, baits, groundbaits and attractants based on field or laboratory statistically grounded experiments. In particular, field testing commercial lures, baits, groundbaits and attractants show that the publicized effectiveness of many of them is falsfied or exaggerated, the use of groundbaits with ingredients alien to the freshwater environment leads to the eutrophication of this environment.

Finally, some general aspects of fish ethology and ecology form the third direction.

The content of the book is represented in the form of relatively short posts that are more readable than long articles. Short posts in e-format are easily edited and modified. This format leads to some repetitions, but these repetitions contribute to the better memorization of the materials.

The first edition of the book contains more than 100 posts. The book is written in language close to the language of the journal "Scientific America”.